The 3rd Global ContactForum will be preceded by a comprehensive international marketing campaign beginning in September 2011 to promote the event in traditional, digital and social media channels.
3rd Global ContactForum Marketing Campaign |
Social Networks |
Participants will be able to follow the event on leading social networking sites such as Facebook, Twitter, Linkedin, Youtube, among others |
Web page |
Participants will find detailed information on the Global ContactForum Web site |
E-mail Marketing |
Email blasts will be sent out periodically to the IMT database and other databases world-wide promoting the Global ContactForum |
Telemarketing |
The 3rd Global ContactForum call center will handle outbound & inbound promotional calls and follow-ups to potential attendees. |
Direct Mail |
Print event brochures will be sent out to over 10,000 high-level contact center professionals around the world |
Press |
Advertisements and write-ups will be placed in leading newspapers. |
Magazines |
Advertisements in the ContactForum Magazine and other leading contact center trade publications. |
Electronic Bulletin |
Event promotion & visibility in the ContactForum Electronic Bulletin and other bulletins with banners of the event. |
Public Relations |
The IMT will coordinate coverage of the event by news agencies and other media channels (press, trade magazines, radio). |
Strategic Alliances |
Alliances have been reached with regional Contact Center associations from around the globe to promote the event. |
