Becky is the Community Manager for Verizon, where she develops the social media strategy for the community, forums, and blogs. She is a part of the larger Verizon social media team.
Becky is the author of The Hidden Power of Your Customers, to be released by Wiley on July 20, 2011. Becky is also the Social Media Contributor for NBC San Diego Morning Show on KNSD TV.
Becky is the president and founder of Petra Consulting Group, a management consultancy focused on creating WOW customer experiences through customer conversation, social media, and customer experience. Becky’s clients have included several Fortune 100 companies such as Electronic Arts, HP, Fujitsu, and Ford Motor Company as well as start-up companies. Projects have included customer strategy, social media strategy, marketing, customer service, customer experience, as well as customer needs and segmentation research.
Becky is a thought leader in the social media space and authors the blog Customers Rock!, listed #2 in the Top 20 customer service blogs. She is active in social media circles and helps her clients figure out whether and how to use social media to engage with their customers.
Becky teaches at UC San Diego on Marketing via New Media.
Becky is a highly-regarded speaker with international expertise, with speeches ranging from keynotes to workshops to webcasts.
Becky also served as the Director of Social Media for Brickfish, a start-up social media marekting platform. She was responsible for all aspects of social media marketing and advertising.
Previously, Becky was a Senior Consultant with industry-leading Peppers and Rogers Group. Prior to joining Peppers and Rogers Group, Becky worked at Hewlett Packard for 14 years, including her position as Director of Marketing for the UK and Ireland.
Prior to her time in the UK, Becky was the Worldwide Customer Loyalty Marketing Manager for HP Services |
